Bruks Siwertell: two brands, one promise
13 Mar 2019
Bruks Siwertell Group has revealed its new logo, designed to reflect the merger of two pioneering companies into one market-leading dry bulk handling and wood processing group.
“Our merged capabilities enable us to supply our customers with the most comprehensive portfolio of bulk material handling and wood processing products and services that the market has ever seen,” explains Emily Braekhus Cueva, Marketing Director at Bruks Siwertell Group. “Bruks and Siwertell products and solutions share a common commitment: to make dry bulk handling and wood processing more efficient, more environmentally friendly and more profitable for the end user, not just for today, but for years to come.”
“To accurately reflect the company’s combined skills, experience and capabilities we are in the process of creating a visual identity with a shared theme” continues Ms Braekhus Cueva. “Bruks and Siwertell will remain independent product brands, but will work together on shared communication material, to build a strong common approach towards our customer segments.
“Our motive for the new logo was to illustrate the shared dedication of the partnership while preserving the core values and culture of both individual companies and brands, such as our commitment to innovation and quality. I believe the new logo effectively reflects this balance.”
In March this year, Bruks Siwertell will launch its new website, showcasing its wide range of market-leading products and services including: ship unloaders, ship loaders, conveyors, truck unloaders, stackers and reclaimers, and wood processing systems for milling, chipping, screening and wood residues.